Lily
Panabaker
About
I work at the intersection of marketing, product, and engineering — turning customer insight into messaging that resonates with highly technical audiences.
Right now, I'm on the product marketing team at Crusoe, an AI cloud infrastructure company, working on messaging, positioning, and go-to-market content for Crusoe Managed Inference. I work collaboratively across marketing, web, design, digital, and product teams to shape how Managed Inference connects with customers and is brought to market. It's a fast-moving, technical environment that challenges me and is exactly the kind of work I love.
Before Crusoe, I interned with Microsoft's GitHub Learn team, where I supported developer-facing events and built a team-wide event-tracking system. Prior to that, at Zocks Communications, I learned early how to use AI-enabled tools to surface customer insights and translate them into marketing and product recommendations. I prioritize communication, curiosity, and collaboration that enable informed data-driven decisions and GTM content.
"I'm most energized organizing complex projects, collaborating with teams, and connecting products with the people who use them."
Skills
What I bring to a marketing team
Shaping messaging & positioning frameworks, content creation, and social media strategy into narratives that connect and convert.
Grounding strategy in what customers actually want through market research and analysis, active listening, and SEO.
Experience marketing technical products to technical audiences, using the precise language required to translate complexity into clear value.
Cross-team coordination, stakeholder communication, and rapport building across marketing, sales, design & product.
Experience
Where I've put it to practice
My background spans social media, startup marketing, developer-facing events, and now product marketing for AI infrastructure at Crusoe. Across all of it, I've learned how to turn detailed, highly technical content into messaging that lands and positioning that supports it.
- —Built the messaging & positioning framework for Crusoe Managed Inference from scratch, using primary research to translate complex technical product concepts into a clear and digestible framework.
- —Owned copy updates for the Managed Inference product page, rewriting technical product capabilities into clear value propositions aligned to the new positioning framework.
- —Conducted stakeholder interviews across product and sales to surface technical insights that directly shaped positioning strategy and messaging used in marketing materials.
- —Collaborated across marketing, sales, design & product on go-to-market content and strategy, bridging technical product knowledge with customer-facing messaging.
- —Supported the Accreditation, Certification & Enablement (ACE) team within GitHub Learn, aligning event strategy with brand & product goals across developer-facing programming.
- —Built and maintained a team-wide event-tracking system using a multi-tab spreadsheet and Copilot-made GitHub issue templates, kept current across weekly syncs.
- —Co-led planning and logistics for an invite-only developer learning day with 120+ attendees, built around GitHub certification and applied skill attainment.
- —Coordinated logistics, recordings, swag & prizes across 3+ developer-facing events, ensuring smooth execution from planning through post-event delivery.
- —Grew the program's following 21% in 7 months and lifted engagement an average of 15% with original student-abroad content.
- —Managed a student photo-sharing platform, keeping a consistent flow of user-generated content.
- —Partnered with university departments to cross-post and market abroad programs.
- —Created customer case studies via interviews and AI-enhanced feedback analysis to inform marketing & sales.
- —Coordinated trade-show planning and logistics across US and Hungary teams, streamlining on-budget execution.
- —Authored and refined video scripts for the CEO and company social accounts, boosting engagement.
- —Marketed services to high-school audiences through targeted posts, boosting inquiries 15%.
- —Joined five content-generating photoshoots to align marketing with brand vision.
Transferred with junior standing; coursework in data-driven marketing, business analytics, and statistics & storytelling.
Academic year abroad in London focused on global business and cultural communications.